Problem: The Daily Show iPhone app had suffered in ratings for being perceived by users as a tool failing at providing an alternate source for viewing full episodes.
I communicated with our users through product update messages telling them I was listening and we would be providing other features to compensate for legal inability to provide full episodes.
I re-envisioned, road-mapped, and successfully re-launched The Daily Show iPhone app as a companion for show fans, with tools for getting guest information, schedules and reminders for upcoming airings and re-airings, and archival content exploration, resulting in improved user ratings in the App Store.
My role on this project:
- Organize business requirements and goals with executives
- User research and defining product UX requirements
- Design IA and UI wireframes to envision user experience
- Collaborate with visual designers
- Technical specs for engineering
- Project estimation and planning
- Manage design and development process to launch
Among other new features I crafted a mobile-optimized deep-content search tool giving easy access to tagged clips from the entire historical archive. In another feature update I provided previews and guest profiles for upcoming broadcasts, along with a reminder tool for air and re-air show times.
Thus, despite the lack of full episodes, the result was that a personal voice in communication to users along with the added features I drove resulted in improved ratings in the App Store.
I owned and produced The Daily Show app for multiple platforms from product inception to launches from 2008 to 2011. I created product requirements with business stakeholders, designed wireframes outlining the user experience, collaborated with designers to create polished interface designs, and managed the two-week Agile development sprints with multiple front-end and back-end engineering teams toward successful launches of multiple product version updates.Go to Project